Week 2 EOC

The market share in the video game console market is pretty much up for grabs at this point. I do not particularly feel there is a real industry leader at this point. To me the two main manufacturers are very close in annual sales every year. According to vgchartz.com Over the Lifetime sales of the three major consoles NINTENDO WII has the lead with 42% of the lifetime market share. Though Playstation 3 and Xbox360 in recent years have out sold the WII by a ton they are still about thirty million units down over the lifetime of any of the 3 consoles.  http://www.vgchartz.com/article/88844/2012-year-on-year-sales-and-market-share-update-to-february-11th/.  “Though console gaming currently represents the largest market in the industry, its growth is projected to slow down in the upcoming years, from a 10.9% growth between 2003 and 2008, to a 5.5% between 2008 and 2013.” http://sites.duke.edu/soc142-videogames/international-trade-patterns/industry-growth/. While console gaming might be down a bit and the mobile gaming platform will show the most growth the console market will still hold the market share for some time to come. NINTENDO released a new console the WII U in the winter of 2012 and sales of the unit have been impressive, “despite negative publicity, the Wii U launch is off to a good, if not great start.  The Wii was a phenomenon.  For the Wii U to do 88% of the Wii's numbers, despite costing $100 more is nothing short of impressive.”http://www.hollywoodreporter.com/news/video-game-console-battle-tightens-167183. Though the Wii U sales are impressive I believe it will be short lived. Both PlayStation and Xbox have set to release their own consoles late fall 2013 they will surely interfere with the Wii U sales. Whoever comes out on the top of this year’s late battle for console supremacy will surely be the one to sit on top of this market share battle for some time to come.