Wednesday, February 27, 2013

Target Market Strategy

Target market

“Some people think of marketing management as finding as many customers as possible and increasing demand.” (pg9 of textbook) I think again with our location we start with a great customer base. Working calss people from the numerous office complex will come for luncheons or for a happy hour. It is my responsibility to create a buzz and exceptional memory for this core group of customers. They will be the ones to handle most of my marketing through word of mouth. These people will initilay come to check us out but once they are in I will make them repeat customers who will then come back for meals with their families and friends. We should experience a steady customer growth just from these original customers. I will create a buzz throughout the community then hope that it spreads through out the Las Vegas Valley. "Marketing is managing profitable customer relationships. The twofold goal of marketing is to attract new customers by promising superior value and to keep and grow current customers by delivering satisfaction." (pg 5 of text book)

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