“Some people think of marketing
management as finding as many customers as possible and increasing demand.”
(pg9 of textbook) I think
again with our location we start with a great customer base. Working calss
people from the numerous office complex will come for luncheons or for a happy
hour. It is my responsibility to create a buzz and exceptional memory for this
core group of customers. They will be the ones to handle most of my marketing
through word of mouth. These people will initilay come to check us out but once
they are in I will make them repeat customers who will then come back for meals
with their families and friends. We should experience a steady customer growth
just from these original customers. I will create a buzz throughout the community then hope that it spreads through out the Las Vegas Valley. "Marketing is managing profitable customer relationships. The twofold goal of marketing is to attract new customers by promising superior value and to keep and grow current customers by delivering satisfaction." (pg 5 of text book)
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