The strengths for our establishment will be our ability to
provide a one of a kind dining and entertainment experience. Our staff shall be
trained thoroughly as to provide the experience we want to provide. Our food
and beverages will be made with the utmost attention to detail and the products
they will be made with will be of superior quality. The dining area will be
filled with tropical foliage and trees adding to the tropical feel and experience.
The live entertainment will be exceptional live beach type music (original and
cover bands) everything from Jimmy Buffet to Bob Marley.
The weaknesses for our establishment will be our ability to
maintain a solid well-staffed establishment at all times. The upkeep of the
foliage will be another large experience. Keeping the quality of product I plan
to have may be an issue due to season of, say our seafood, or the prime cuts of
meat. We will have a ton of fresh product and I will have to find a way to
market so that we sell it all before it goes bad, and order so that we never
run out of a menu item.
The opportunities for our establishment will be the location
and clientele that will frequent our business. The location is a short 2 mile
drive from the Las Vegas Strip. It is a standalone building right on Flamingo
RD which has a ton of traffic 7 days a week. We will have very visible signage.
The building is literally surrounded by several large office complexes. These
offices will create an initial customer base. There are also many affluent neighborhoods
and condos in the area which gives us another pool of customers to work with.
From there word of mouth will be sufficient.
The threats for our establishment will be the completion in
the area. Being 2 miles from the Las Vegas strip could be an issue. There is a
lot of completion between the strip and the establishment. We will have to have
a secure customer base and good marketing to keep up. But again with the dining
experience we will be selling will be a lot different than any other
establishment.
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