Wednesday, February 27, 2013

Price

Price


The price point should be about 75 dollars for dinner and a 2 cocktails per person. Dinner plates will average $25 to $40 with cocktails running around  $8 to $20.  The appetizers and deserts can range from $5 to $10. With dinner out of the way I think we will generate modest profit if I can average $75 per person. Now having a full bar and the environment some of our customer will center in the bar area after dinner for the music and  a little different experience than just dining. These customers will be very important to us because their average check prices will be larger. These people I would hope would consist of 1/3 of our customer base and a good Target check price for them would be in the range of $125 per person. this sort of price point should ensure we sustain a profit while keeping up with the demand for our brand. It would cover all expenses and ensure we hold our high standards of experience and service. 

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