Promotion

Promotion

“The company designs promotion programs that communicate the value proposition to target consumers and persuade them to act on the market offering, it must communicate with target customers about the offering and persuade them of its merits (promotion).” (Pg 31 textbook) Promotions for the establishment will be handled by me the chef and a well-connected promoter. The chef should be one that has a good name in the community; s/he should have the ability and know how to get our product in front of the right people who can create the buzz around our total dining experience. This will result in good reviews and write ups in local publications. I will personally run an ad campaign in the local publications, radio, and possibly television. The promoter that I put in place will be well connected they will bring in the entertainment and a high end clientele who will then create a certain desire and price level for our product. Promotions will soon handle its self. We will maintain our status in the community and use promotion funds to do things in our community such as charitable events. By doing this you also get advertising and the events usually are centered on celebrities, and the people at these events are the clientele I would prefer frequent my establishment for the dining and entertainment.  The promotion and marketing will be a small but vital part of our business plan.