Product

Product

 The product starts with the inside of the establishment and the environment you create with in.  The Tillerman is the property I would purchase it already has a good foundation for a heck of a restaurant and lounge. It was a white table cloth restaurant that had sales around 2.5 million dollars a year for close to 20 years. I would like to take this restaurant in the pictures add some more foliage with flowers and tropical plants. Brighten it up a little bit with some natural lighting through the ceiling during the day and then maybe create a sunset feeling with the lighting for dinner. As you can see in the photos the wood grain in this place is amazing and I would like to keep all of it that I can but will have to add some pastel paint throughout to help brighten it up as well. I would also like to add some sort of large tropical fish aquarium and maybe a corner with a few jungle birds. The tables chairs and table cloths will be colorful and will add to the island décor. I believe the environment I will create will get a great customer base through the door." Customer focus and value are the paths to sales and profits. Instead of a product-centered “make and sell” philosophy, the marketing concept is a customer-centered “sense and respond” philosophy. The job is not to find the right customers for your product but to find the right products for your customers." (pg 11 text book)

The second part of our product is our quality food and service. We will greet every customer with a smile and a “Be Happy Mon” attitude. Again the food alone will be of superior quality. Menu would consist of Caribbean native fish and lobster and fine steaks for the high end, then there will be other island dishes and an   extravagant take on jerk chicken or beef patties. All the side dishes and deserts will be made from native fruits and vegetables. Our bar will have premium spirits and mixers from the islands .





Our patrons will receive the royal treatment from the minute they walk in. I assume with in the first quarter after opening we will have half hour or longer waits for tables. With the decor and entertainment we should be able to keep our guests entertained during those waits, we will sell them a few premium cocktails there fore stimulating our average check prices.